The final stage of "Your Guide" of how to get your E-commerce site up and running and how Greater Vision can help you, is to consider Marketing.

Your Actinic online store has been created and you now need customers to find you.

You may ask "Will my Actinic ecommerce site be search engine friendly?"

Actinic's software differs from ecommerce solutions which generate web pages on the fly from an underlying database. Actinic's strategy is to generate the entire shop site on your PC, and then upload it to the web server in the form of static HTML pages. In this way all the text on every page in the site, including product names and descriptions, is made visible to the search engines.

Unique meta tag descriptions and keywords can be easily entered for every page on the site, making it easy to produce a search engine friendly site without without the risk of accidental spamming.

Addition of home page links on every page, the inclusion of contact information, and support for Alt tags for images are other features which are liked by search engines and directories. Good ecommerce software such as Actinic provides support for them all.

In addition the default advantages of Actinic, our associate company offers search engine & marketing advice on all aspects of the marketing mix (internet marketing and traditional marketing).

Services include:

Search engine optimization: If you want your website to rank highly on a search engine, its pages need to go through an optimization process. This means they need to be modified in order to provide the information the search engine wants to see, and in the places the search engine wants to see it.

Sales and marketing campaigns: These can be generated to help your business generate greater profitability. By bringing skills, expertise and experience from other industries or companies we could assist you in achieving your business goals. We offer a blend of traditional and internet marketing techniques.

Six Month - Website Monitoring Statistics Package, which includes:

Setting up the Website Monitoring Statistics Package which would involve adding code to your website which would register the activity. A user name and password - enabling you to log on to view the stats at anytime.

A 10 to 15 minute telephone conversation with you (the customer) to explain how the package works.

Up to six telephone conversations during the six-month period where we would have business conversations with you, combining knowledge of your business combined with our knowledge of internet marketing and the way in which people use the search engines should enable us to arrive at clear business conclusions and maybe decide upon future courses of action.

For more information please call us