Key Features and Benefits
- Easy to use and intuitive Windows interface.
- Complete design and store layout flexibility to create your own unique, customised
 store.
- Sophisticated marketing, merchandising and customer management functionality,
including advanced discounting features and customer specific pricing to build
loyalty and assist in growing your online business.
- Extensive store management functionality including order processing features to
maximise productivity in a high-volume order environment
- Flexible product catalogue supports up to 20,000 products including digital
products.
- Multi-Site and Multi-User upgrade options for high volume and multiple sites.
- Integration with accounting and back-office systems to enhance productivity.
- Independence to integrate with all the leading online payment gateways and
commercial hosting providers.
Features in detail
Orange text indicates features incremental to Actinic Catalog
Flexible Product Catalogue
- Explorer ‘drag and drop’ style interface to access product items quickly and easily
- Support for up to 20,000 products with product images
- Create unlimited number of product sections and subsections
- Multiple page layout options
- Create links to external files or urls
- Define product attributes and choices for each product and assign different prices
to each product choice
- Show product choices as radio buttons, drop downs or button grids
- Define additional components for each product
- Support for downloadable products such as mp3 music
- Add additional text or images in a pop-up window
- Specify shipping weights for each product
- Add shopper definable fields for personalised products
- Import and export product and section data
- Hide products and information items from selected customers or customer groups
Customisable Store Design and Layout
- 'QuickStart Guide' wizard walks you through the initial site set up
- Full site customisation using an intuitive ‘point and click’ interface
- Multiple preview modes provide easy navigation and instant access to any part of
your store
- Select from a range of pre-designed themes or mix and match elements to create a
unique design
- Complete flexibility to edit of site colour scheme, product/section layout and
variables
- Library of design snippets to be used in creating a design
- Real-time preview of your store as you build it
- Create additional content and information pages – build a complete web site
- Easy to use ‘point and click’ HTML code editor for text formatting
- Create conditions for specific content to appear on the web site
- Integrates with Macromedia Dreamweaver enabling design to take place in
Dreamweaver
- Create multiple sites from the same application (Multi-Site and Multi-User only)
- Advanced site deployment options (Multi-Site and Multi-User only)
Comprehensive Store Management Functionality
- Built-in order-processing module processes orders from receipt to shipment
- Handles both online and offline orders
- One click order processing to allow fast processing of orders
- Accurately calculates shipping, handling and taxation costs
- Edit order details within the Actinic database
- Monitors stock levels during order processing, with alerts for low stock levels
- Print invoices, packing lists and address labels
- Create and view sales reports such as fastest selling items and best customers
- Generate customer emails with support for unlimited custom email templates.
- Prompted backup and restore feature
- User logon for catalogue management
- Order completion using barcode scanning
- Interface directly with Sage Line 50 and Quickbooks accounting systems to transfer
orders and import product and customer data
- Dynamically link products to an external database
- Import customer account information
- Enable multiple users to process orders from multiple PCs (Multi-User only)
Powerful Marketing Features
- Generates search-engine-friendly web sites
- Create Best Sellers list for publication to the web site
- Create Related Product lists to encourage additional purchases
- Create Also Bought lists to show products other shoppers have purchased
- Automatically generate a New Products list and publish to web site
- Generate email lists and mailing lists including mailing labels, envelopes and
reports
- Create customer accounts to increase shopper loyalty
- Apply discounts based on order value and display in the shopping cart
- Advanced mailing list generation allowing filtering based on a variety of criteria
- Set up a range of customer groups and apply specific criteria (discounts, messages,
payment methods) to each group
- Apply discounts based on quantity or specific products ordered
- Apply merchandising discounts such as ‘buy one get one free’, date expiring
discounts and multiple use coupons
Customer Friendly Stores
- Online shopping cart with industrial strength security
- Fully integrated with all the leading online Payment Service Providers
- Support for secure offline payment processing
- Automatic email confirmation of order
- 'Remember me' option for returning visitors.
- Cart content summary visible on every page
- Automated site navigation features including menu bar, section list, site map and
'breadcrumb trail’
- High speed index-based online searching |
